

Seller's Course
Our exclusive market updates will help you stay ahead of the curve with our up to minute market updates. From the latest listings, price trends and days on market, we ensure you will have all the information you need to make informed decisions on your sale. The Midsouth real estate landscape is dynamic, and with our expert analysis you will always be well informed and in the know.
Selling a home can be an exciting but also challenging experience. If you're planning to sell your East County home, it's important to be prepared and aware of what to expect throughout the process. This short guide is designed to provide savvy sellers like you with valuable insights and tips to navigate the sale of your Brentwood property successfully.
DOWNLOAD TO ACCESS:
The Complete Guide to Selling A Home

Spring is here!
The Spring Real Estate Market is thriving, and we are seeing a significant increase in demand for homes in Voorhees, especially from millennials.
In fact, the current absorption rate in our area is only 3 months, which means that if no more homes come on the market, we will only be able to sustain the current demand for up to 3 months.
This is great news for anyone considering selling their home, as the high demand can lead to a boost in your bottom line.
If you are thinking about selling your home, now is the perfect time to do so. To get started, it's essential to focus on your curb appeal, which can significantly impact the value of your property. That's why we've put together a helpful checklist to help you get started.
Friendly reminder: Before you make a repair, be sure to check with a real estate agent to make sure it is worth your return on investment. Feel free to Book A Call with me if you have any questions or want a free consultation!
Are you a little behind on your spring cleaning? Grab a copy of the Ultimate Spring Cleaning Checklist that was featured last month.

GERMANTOWN STATS & LOCAL INFO

COLLIERVILLE STATS & LOCAL INFO

BARTLETT STATS & LOCAL INFO

ARLINGTON STATS & LOCAL INFO

LAKELAND STATS & LOCAL INFO

MEMPHIS STATS & LOCAL INFO

30 Day Plan to Prepare Your Home for Sale

DOWNLOAD TO ACCESS:
The Complete Guide to Selling A Home
market Updates
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NAR's Commission Settlement:
National Market Update
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Welcome To The Virtual Seller Course For
THE MIDSOUTH
If you are a homeowner either thinking about selling or already made the decision to sell, but still have questions or concerns regarding the process, price or anything else, you are in the right place.
This free seller course will give you the exact step by step blueprint on everything you need and guide you through the selling process, so you can make the best decision on selling your home for top dollar.
You will learn about marketing your home, timelines, pricing, negotiations and so much more.
Take a look around and let us show how we can help you.

Kelly Day | Realtor
simpliHŌM
License ID #: 365811
Welcome To The Virtual Seller Seminar Library
Learn the latest and most up to date marketing and sales tactics
to sell your home for top dollar.
The Pre-Market Quiz
"Will your home pass the test before going to market?"
Learn how to sell your home for top dollar right now
You may need to make a few changes before selling
Pre-Market Timelines
"Let's talk about the timelines before listing a home with us."
What you should expect when getting your home ready to sell
How to maximize the return on your investment
Timing
"How quickly will my home sell? This is a common question we get."
Learn about the market climate and absorption rates
The market climate will determine how quickly your home will sell
Marketing Your Home
"The importance of marketing your home properly."
Digital marketing exposes your property to the masses
Negotiation will be key in selling you home
Pricing your home is not as easy as checking Zillow
Home Valuation
"How do you determine what your house is worth?"
Pricing your home right
Factors to consider are size, condition, location, marketing, and negotiating
Underpricing and overpricing your home will cause you to lose money
Is Zillow Accurate?
"Should I use Zillow as an accurate evaluation of my home’s value?"
Zillow is an algorithm based on public data
Zillow has never seen the inside of your home and it’s a computer
Zillow comes up with the value based upon what your neighbors are selling for
What to Disclose?
To disclose or not to disclose
This is vital to ensure that you are safe during and after the sale
Over-disclosure is better than under-disclosure
Receiving Offers
"How do you know if you should accept the offer you just got?"
What if you don't receive the amount of offers you were hoping for?
What happens if we have more than one offer?
Good Time to Sell?
"Are we heading into a recession and is now a good time to buy and sell?"
If you're fearful of selling due to a recession, you may want to think again
Remember, it's all relative
Negotiations
"How to negotiate like a master to make sure you get the most out of your home?"
How to get top dollar when selling
Walking away with the most amount of money in your pocket
Inspections?!
"Should you get inspections done prior to listing my home?"
The advantages of having inspections done prior to listing
Saves you time and money
Curb Appeal
How to make a good first impression
How to get maximum exposure and top dollar
There are simple tricks that can save you money and maximize the return on your investment at the same time
Should I Take the First Offer?
NO NO NO!
The goal is for your home to be seen by the masses
Then, to get the highest and best price and terms for your home
What Are Contingencies?
"When a buyer has made an offer on a home and the seller has accepted it but the final sale is contingent on certain criteria being met."
This criteria, or contingencies, typically fall under four major categories: appraisal, loan approval, inspections and reports & disclosures
Contingency Timeframes
"Now we're in contract prior to contingencies being removed. Now we're in business."
The buyer now will secure their loan, have their inspections on the property, and review all of the reports and disclosures
WANT TO GET A FREE CUSTOM MARKET PROPOSAL?
Go to the next page to request a custom market proposal for your specific home
ready to sell your home?
Fill out this form to get your custom home value report
Community Videos

Realtor, Community Expert, and Your Advocate in the Midsouth Real Estate Market
Kelly Day is a dedicated real estate professional with a deep connection to the Germantown community, specializing in helping families find their perfect home in this vibrant suburb of Memphis. With a background in photography and over 10 years of entrepreneurial experience, Kelly transitioned to real estate in 2020 and quickly made a name for herself as a top listing agent who gets results. Her philosophy is simple: make the real estate process as smooth and stress-free as possible for her clients.
As a realtor with simpliHŌM, Kelly has a passion for helping families, especially those with children in school, find homes that fit their changing needs. Whether it's expanding for a growing family or downsizing when the kids head off to college, Kelly’s expertise ensures clients get the most value when buying or selling. Her ability to showcase homes and negotiate favorable terms for her clients stems from years of experience in visual storytelling and sales.
With her husband working as a local teacher and two sons attending Houston High School, Kelly is deeply invested in the community and understands the importance of finding the right school district. When she’s not helping clients, you can find her at Houston High’s baseball games cheering on her sons, Chandler, who will soon be playing baseball at the University of Tennessee and Canon who is just starting his high school career..
Kelly’s mission is simple: “We make buying and selling a home simple.” She’s focused on building long-lasting relationships with her clients, striving to become the go-to realtor not just for this generation, but for the next.
Whether you’re looking to buy, sell, or simply explore your options, Kelly is here to make the process easy and enjoyable.

Real estate investors in the Memphis metro area—especially in Germantown, Collierville, Lakeland, Arlington, and Bartlett—are always looking for tools that make managing rental properties easier and more profitable. With strong demand for rentals near top-performing schools like Houston High, Collierville High, and Arlington High, it’s more important than ever to track income, expenses, maintenance, and cash flow accurately.
Technology has made investing simpler. Today’s real estate investment apps give property owners the ability to manage rentals, monitor performance, and stay organized from a single dashboard. As a local real estate broker who works closely with investors across the Mid-South, I see firsthand which systems help investors succeed—and which ones cost them time and money.
Here’s a practical, Memphis-focused guide to using real estate investment apps to track your rental properties the right way.
Real estate investment apps are digital tools that help property owners track rental income, expenses, maintenance, tenant payments, and long-term property performance. In the Memphis area—where many investors own multiple single-family homes—these apps make it easier to run your rentals like a business.
Why They Matter for Local Investors
• They simplify accounting and tax reporting
• They automate rent collection
• They centralize receipts, leases, and repair documentation
• They highlight cash flow changes
• They help investors compare properties across different suburbs
• They reduce stress and improve accuracy
These tools are especially helpful for investors with properties in high-demand rental areas such as Collierville, Germantown East, Bartlett Station, and Lakeland’s growing neighborhoods.
Below are the most effective apps I see local investors using successfully throughout the Mid-South.
1. Stessa
Ideal for self-managing investors in Bartlett, Arlington, Lakeland, and similar areas.
Key Features
• Automated income and expense tracking
• Real-time cash flow dashboards
• Document storage (leases, photos, receipts)
• Bank syncing
• Year-end tax-ready reports
Why It Works Here
Stessa allows you to customize inputs easily, making it simple to compare performance across suburbs where property taxes, rent prices, and HOA regulations vary widely.
2. BiggerPockets Property Manager
Great for new investors or homeowners turning their first home into a rental.
Key Features
• Easy digital rent collection
• Cash flow calculators
• Lease reminders
• Maintenance logs
• Education tools
Why It Works Here
Many Memphis-area homeowners move to Collierville or Germantown and keep their previous home as a rental. This app keeps everything simple for those managing just one or two properties.
3. AppFolio or Buildium
Best for investors with 10+ doors or those managing rentals remotely.
Key Features
• Full-service accounting
• Tenant portals
• Online maintenance requests
• Automated rent and late fees
• Investor statements
Why It Works Here
Memphis attracts a large number of out-of-state investors. These apps are ideal for managing rentals from anywhere.
The following steps apply to almost any rental property in the Memphis metro area.
1. Enter Accurate Local Property Data
Be sure to include:
• Purchase price and closing costs
• Property taxes
• Insurance
• Mortgage payment
• HOA fees
• Rent amount
• Utilities and lawn care details
• Pest control schedule
• Regular maintenance expenses
Accurate numbers help the app calculate cash flow and ROI correctly.
2. Automate Rent Collection
Digital rent collection increases on-time payments and keeps everything organized.
Most apps include:
• Direct deposit rent payments
• Auto-pay options
• Tenant reminders
• Late fee automation
• Secure payment history
This works especially well for rental homes in Lakeland, Bartlett, and Arlington, where tenants appreciate easy, online systems.
3. Track Repairs and Maintenance
Memphis’s climate makes maintenance tracking essential. Log repairs for:
• HVAC tune-ups and seasonal checks
• Roof, siding, and gutter repairs
• Landscaping
• Pest control
• Plumbing and electrical issues
• Vendor receipts
Upload photos, attach invoices, and keep everything in one place. This is especially important if contractors such as HVAC companies, electricians, or ProLift Garage Doors when they service your properties.
4. Monitor Cash Flow with Dashboards
Property dashboards help you analyze long-term performance.
Most apps offer charts and reports that show:
• Monthly income
• Operating expenses
• Net cash flow
• Year-over-year trends
• Equity growth
• Vacancy impact
This makes it easier to compare properties in different suburbs.
5. Export Financial Reports for Taxes
This is one of the biggest benefits of using rental tracking apps.
Most apps allow you to quickly export:
• Income statements
• Expense categories
• Depreciation reports
• Tax summaries
• Schedule E–ready documents
Your CPA will thank you. So will you.
Why These Apps Matter for Memphis Real Estate Investors
The Memphis metro is one of the strongest rental markets in the country. Demand remains high thanks to:
• Strong school districts
• Steady population growth
• Healthcare and logistics employment
• Affordable entry-level homes
• Military relocations
• Suburban expansion
Because each suburb differs in taxes, HOAs, rental prices, and demand, tracking everything manually becomes overwhelming. Real estate investment apps make it easy to manage properties consistently, accurately, and profitably.
Using real estate investment apps is one of the most effective ways to track rental properties in the Memphis metro area. Whether you own a single rental in Germantown or multiple properties across Collierville, Lakeland, and Bartlett, these tools help you:
• Maximize cash flow
• Stay organized
• Track repairs
• Simplify tax season
• Understand your long-term ROI
• Make smart investment decisions
If you’re thinking about buying your first rental—or expanding your investment portfolio—I’m always here to help you analyze potential properties, run cash flow estimates, and understand what rents for in each suburb.
Where we make buying and selling a home simple.
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